I price my headshots in the top 1/3 of photographers in NYC and LA. I am not the most expensive, but I am not the cheapest either. I could probably charge upwards of $1000.00 for a session, but that seems tad extreme right now. I would rather work with my clients multiple times to help build a strong brand. Basically, I think of the amount of years I have put in, the knowledge, and the quality of the product. The amount of time it takes to shoot a session is irrelevant. I am being paid to get the best shots possible in the most efficient manner possible.